Rouche offers a boutique experience where it’s design-led brands create a relaxed experience for the discerning shopper. Rouche’s vision is to create a single environment where one can experience the very best from the of design, beauty, fashion, and customer service.

Rouche prides itself in stocking a carefully curated selection of new and established brands, both from New Zealand and expanding to labels from abroad. These labels include Beau Coops, Benah x Karen Walker, Charlie Horse of Course, Claire Bloom, Coop by Trelise Cooper, Dalston, Deadly Ponies, Deadly Ponies Precious, Deborah Sweeney, Georgia Jay, Gregory, Hi There by Karen Walker, Julian Danger, Karen Walker, Karen Walker Eyewear, Karen Walker Jewellery, Kate Sylvester, Kowtow, Lonely Hearts, Lonely Swim, Lonely Lingerie, Lonely Lounge, Lucy McIntosh, Make Hearts Race, Meadowlark, Millicent, Miss Crabb, Ricochet, Silence Was, Staple + Cloth, State of Grace, Stolen Girlfriends Club, Sylvester and Wilson Trollope. All the brands at Rouche complement each other with a directional uniqueness.

From its beginnings as a bricks and mortar store in 2009, Rouche has now cemented itself on the map as one of Christchurch’s leading style destinations in the heart of Merivale. The handpicked team of five are passionate about their customers and providing ‘an above and beyond experience’.

With our new e-boutique – the Rouche experience can be enjoyed wherever you are in the world and whatever time! 

Rouche xxx