About

Rouche offers a boutique experience where it’s design-led brands create a relaxed experience for the discerning shopper. Rouche’s vision is to create a single environment where one can experience the very best from the of design, beauty, fashion, and customer service.

Rouche prides itself in stocking a carefully curated selection of new and established brands, both from New Zealand and expanding to labels from abroad. These labels include Miss Crabb, Karen Walker, Kate Sylvester, Sylvester, Coop by Trelise Cooper, Meadowlark, Stolen Girlfriends Club, Lonely, Lonely Lingerie, Deadly Ponies, Kowtow, Staple + Cloth, Julian Danger, Paris Georgia Basics, Marle, St Agni, Gestuz, Nue 19.04, La Tribe, Age Eyewear, Zoe + Morgan, Ingrid Starnes. All the brands at Rouche complement each other with a directional uniqueness.

From its beginnings as a bricks and mortar store in 2009, Rouche has now cemented itself on the map as one of Christchurch’s leading style destinations in the heart of Merivale. The handpicked team of five are passionate about their customers and providing ‘an above and beyond experience’.

With our new e-boutique – the Rouche experience can be enjoyed wherever you are in the world and whatever time! 

Rouche xxx